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Comment mener une action de prospection efficace en B2B ?

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Comment mener une action de prospection efficace en B2B ?

Depuis un bout de temps déjà et avec la digitalisation croissante de tous les secteurs d’activités, les comportements des acheteurs se sont complexifiés et la force de vente doit décupler ses efforts pour adapter sa stratégie de prospection dans un mode “phygital”.

La prospection digitale, si par certains aspects se rapproche d’une prospection traditionnelle, demande à l’entreprise et au service commercial un certain renouveau et une innovation grandissante dans sa manière d’aborder la relation client.

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