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7 règles d’or pour votre stratégie de content marketing

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7 règles d'or pour votre stratégie de content marketing

78% des acheteurs en B2B recherchent leurs fournisseurs sur le web (source : ActOn). Quelle réalité se cache derrière ce chiffre ? Tout simplement que le parcours d’achat des entreprises a changé et qu’il s’agit désormais de se démarquer par un marketing de  contenu pertinent pour toucher ses prospects.

Au cœur de la stratégie inbound marketing, le content marketing constitue une véritable opportunité pour les entreprises de créer de la valeur, gagner en notoriété et obtenir un trafic qualifié. Que ce soit pour informer le visiteur, le convertir en lead ou le convaincre de devenir votre nouveau client, le content marketing intervient à tous les niveaux de la stratégie inbound comme une clé de réussite.

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