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Pourquoi il faut préférer le growth marketing au growth hacking ?

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Pourquoi il faut préférer le growth marketing au growth hacking ?

Sans croissance, difficile de mesurer et d’assurer sa réussite et sa rentabilité. On n’a pas encore trouvé meilleur « outil » que la croissance pour embarquer les collaborateurs et donc, in fine, étoffer les capacités du service client et améliorer la qualité de l’offre proposée. 

La notion de « growth » appartient à l’histoire entrepreneuriale depuis la Révolution industrielle. À un monde jusque-là dominé par des mouvements cycliques succède alors un processus d’expansion cumulative.

 
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